If you are building a website, there are some factors about SEO (search engine optimization) that you definitely need to consider first. That is why it is so important to plan ahead so that your website design will have logic built into every page, rather than adopt a slapdash approach that goes everywhere and nowhere at the same time.
SEO Factors That You Need To Consider
Here are the necessary SEO factors required to build a great website:
1: Seek Out The Purpose Of The Website
It is always necessary to know why you are building a website in the first place. Why is it necessary to build this particular website? Sell a product or market a service? Will it be used to inform the public about something important? Will it provide something new to the public that other websites failed to deliver on? Once you have figured out the “why”, then you can proceed to the “how”.
2: Ask Who Will Benefit From Creating This Website
This is an important step because you need to know who is talking to whom through the website content. For example, the website owner A wants to make content so that audience B will be able to surf the website and find it. Sounds simple enough, but hard to execute in real life. Why is content creator A an authority on the theme of the website? And why should audience B listen to A? People will surf for information so your website has to be considered a good resource that other people will want to visit to get answers for their questions.
3: Think About The Content Of The Website
This is the core of the SEO process because the majority of the work will involve creating the actual content. So the questions to be here: why should this particular content be important enough to be put on this website? And why is that other piece of content to be out? And how much content should be put on the website? When can you confidently say that the website is complete?
Since the majority of the work involves creating content, the website owner will need to consider who will be creating the content. Will it be owner A who will design, write, and create content? Or will owner A simply farm out the work to make it go faster and be more credible? How much content should be out to independent contractors? Or should work with in-house employees? How do you deal with glitches in the design, if there are any?
4: Think About How Far You Want Your Influence To Reach
When doing SEO planning, you have to be conscious of how far your website can reach on the Internet. This means asking yourself if you want your website to appear for the entire world, or to stay local and just be accessible to your immediate community. A website that is aiming to view for the world should have a clear domain, one that does not stuff the website URL with a long string of keywords which just makes it look weird. As a result, a clear domain name allows audiences from different communities and countries to get a good look at the content. If you just want to stay local, then putting some keywords in the domain may be acceptable.
5: Look for A Web Design Professional
Some people are remarkably talented and can literally learn web design on their own – no problem there. But if Web design is not your key skillset, you may want to look for web design professionals who can help you.
So, this means you will be collaborating with the web design team throughout the website construction process, rather than just dumping content on them and walking away. Try to work with professionals who can make your web content mobile-ready from the outset to allow people to easily access it from their phones. The website may become a living. Breathing entity that can exist on its own after you and the team have finished building it.
When you set out to build a website, it is always important to start with a great plan. Consider the SEO factors as well. That means you have to draw and jot down what you’d like to see on your website. Walk away for an hour then look at what you’ve sketched and written, with fresh eyes. In conclusion, ask yourself those vital questions above that will serve as guidelines.
Especially when it comes to making content for your website. You may have to choose whether to do all the work in-house or to farm it out instead. All this takes time, energy, skills. Finally, money, and other resources so that you will be able to create a great new website. That you want everyone to be talking about for a long time to come.